What’s Beginning, Middle and End’s story?
Rachel Richardson created Beginning, Middle and End to help brands create and hone their content, platform and audience strategies.
Beginning, Middle and End's services are based on Rachel's experience leading editorial teams and building content platforms.
Working in both the media and tech industries she’s an expert storyteller, editorial thinker and strategist. Her skill set includes content creation, curation, merchandising, audience development, short form social video and UGC.
After joining Snapchat in 2015 she was part of a small team who built the app’s content business from scratch. When Rachel left Snapchat over 90% of the U.S. Gen Z population watched content curated by the team she led, while over 265 million people used Snapchat daily.
She's obsessed with Gen Z/A audiences, building on a fascination with consumer needs and behaviour developed while editing glossy magazines for News UK. During her time as the editor of Fabulous magazine she was twice honoured by the British Society of Magazine Editors as their ‘Editor of the Year’.
Rachel is seriously geeky about trends, internet culture, creators, social media, tech and people with power and writes about them in the weekly newsletter 🔥highly flammable🔥.
Rachel leads Beginning, Middle and End and can be hired for projects solo or can build a team from her network to solve problems.
