Beginning, Middle and End

Our story…

Rachel Richardson created Beginning, Middle and End to help media companies and brands create content, platform and audience strategies.

Beginning, Middle and End's services leverage Rachel's experience leading editorial teams and building content platforms.

Working in both the media and tech industries she’s an expert storyteller, editorial thinker and strategist. Her skill set includes content creation, curation, merchandising, audience development, short form social video, UGC and creator strategy.

After joining Snapchat in 2015 she was part of a small team who built the app’s content business from scratch. When Rachel left Snapchat over 90 per cent of the U.S. Gen Z population watched content curated by the team she led.

Her time at Snap honed her expertise in youth culture and built on a fascination with consumer needs and behaviour developed while editing glossy magazines for News UK. During her time as the editor of Fabulous magazine she was twice honoured by the British Society of Magazine Editors as their ‘Editor of the Year’.

Rachel is obsessed with trends, internet culture, creators, social media, tech and people with power and writes about them in the newsletter highly flammable.

Rachel leads Beginning, Middle and End and can be hired for projects as an individual or can build a team from her network.